Q: What does participation look like?
Participation options are flexible and you can choose what works best for your brand’s needs. We do have some suggestions based on what we know works well:
- Create a Bounce Back coupon – Customers donate $X and, in return, receive a coupon to redeem on their next visit, driving return traffic and redemptions that increase sales. Example: “Donate $2 and receive a coupon for a free dessert on your next visit."
- Donation Line – You may choose to add a donation line the guest check under the TIP line. Including it after the TIP line will help prevent any confusion of what is the TIP and what is donated.
- Round Up – Customers are given the option to round up their check to the nearest dollar. The total amount rounded up is tabulated and donated to No Kid Hungry.
- Donate a Percentage of Sales – You may choose to donate a portion of sales from one day, one week, an entire month—whatever fits your brand. Example: "$1 from all Kids Meals sold during the month of September will be donated to No Kid Hungry."
- Special Menu Promotion – Choose a particular menu item and donate the sales from that item, helping push a new LTO or maximizing a popular best-seller. Example: "For every guacamole sold between September 1 – October 16, $2 will be donated to No Kid Hungry."
Q: Do I have to participate for a whole month? And does it have to be in September?
There is no requirement as to how long or when you run your promotion. However, No Kid Hungry’s Dine, Shop and Share Campaign runs from September 1st through October 16th, and so we do encourage restaurants to participate for the full campaign period. We will heavily promote Dine, Shop and Share for No Kid Hungry in media, on social, and on our website—directing consumers to participating restaurants—during September through mid-October.
Q: What is the marketing support behind the Dine, Shop and Share Campaign? How will you promote my promotion?
We will drive consumers to our campaign landing page, which highlights the partner promotions, via organic and paid social posts. We will also have a national and local media strategy to promote Dine, Shop, and Share for No Kid Hungry to consumers.