National nonprofit hires accomplished food industry executive to accelerate efforts to end childhood hunger in America
WASHINGTON, D.C. Jan. 5, 2016 — Share Our Strength, a national anti-hunger organization, has appointed Peter Kaye as Chief Revenue and Marketing Officer. In this newly-created role, Kaye will unite the fundraising and communications departments to result in greater brand awareness and revenue growth for Share Our Strength’s No Kid Hungry campaign, with the goal of ensuring every child gets the healthy food they need every day.
“Peter combines being genuinely mission driven with a solid track record of helping the world’s largest brands achieve communications and revenue growth,” said Tom Nelson, president of Share Our Strength. “We have bold goals to end childhood hunger in America, and hiring experienced corporate leaders like Peter is the type of bold innovation needed to measurably impact social change. We’re confident that Peter’s powerful combination of skills, entrepreneurial spirit and shared values will accelerate our progress toward achieving our mission.”
During his 20+ year career, Kaye has worked with major brands including Coca-Cola, Nestle, Diageo and Dannon, where he consistently drove substantial revenue growth by leading branding and marketing efforts across traditional, digital and social media.
Most recently, Kaye served as Chief Marketing Officer at the venture-backed startup NuTek Food Science, maker of the revolutionary “better-for-you” Salt for Life. Previously, he was head of marketing at Honest Tea where he achieved $100 million in revenue through innovation in events, PR, social media and digital advertising.
“I was attracted to Share Our Strength and its No Kid Hungry campaign because they use proven, practical solutions to achieve their mission, such as ensuring kids start the day with a nutritious breakfast and teaching families the skills they need to shop and cook on a budget,” said Kaye. “It’s refreshing to join a philanthropic organization that places importance on driving measurable impact, which is a requirement in the corporate world. I am excited to work with the team at Share Our Strength alongside our many partners, and to build new relationships that help end childhood hunger in America.”
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Contacts:
Prerana Swami, pswami@mfaltd.com
Anne Houseman, ahouseman@strength.org
ABOUT NO KID HUNGRY
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast, are able to get the nutrition they need during the summertime, and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength.
About Share Our Strength
Share Our Strength was founded with the belief that everyone has a strength to share in the global fight against hunger and poverty, and that in these shared strengths lie solutions. Thirty years later, the organization has raised more than $604 million to combat hunger and poverty and is renowned for finding scalable, pragmatic solutions to social problems. Today, Share Our Strength is focused on ending hunger in America through the No Kid Hungry campaign. Since the campaign’s launch, No Kid Hungry and its partners have connected kids struggling with hunger with more than 460 million meals.